Luiz Carlos Trabuco Cappi who is the current president of Ban Bradesco bank was born on October 6, 1951, in Marilia. He graduated from the University of Sao Paulo’s school of sociology and politics with a postgraduate degree in socio-psychology. Known for his soft humorous talk, Trabuco is married with three children.
He started his career at the Banco Bradesco at a tender age of 18. With a humble clerk position, Luiz Carlos Trabuco Cappi remained a simple but a dedicated worker. With a lot of effort and persistence was later elevated to the post of a marketing director, a position that took him 15 years to accomplish.
Luiz Carlos Trabuco Cappi replaced Marcio Cyprione who left because the Bradesco status does not allow presidents above the age of 65. This made Luiz Carlos Trabuco Cappi at 57 years come to a position where your opinions and actions are highly valued in the business world and often find their way into daily papers and magazines.
The work Luiz Carlos Trabuco Cappi of got high recognition in 1999 when he was appointed as the executive vice president of Bradesco Seguros. During his tenure, the market share of the company rose from 23% to 25% of the total premiums. The profit contribution from the insurer was remarkable as it shifted from 26% to 35% making it the largest company in Latin America in the insurance sector. During this period, the company doubled its size and at the same time building a strong leadership structure in the enterprise. Four years later Luiz Carlos Trabuco Cappi was appointed as the president of the company where eight other companies such as Bradesco Saude and capitalizacao were under him. In 2003, Luiz Carlos Trabuco Cappi won personality of the year award thanks to his great work at the Bradesco group Insurance and pension Plans Company.
In a company with over 60 years since founded, Trabuco became the fourth president after Amador Agular who was also the founder of the company, Lazaro Brandao and Cypriano. Be it known that Lazaro Brandao served as the board chairman and was a key player in the nomination of Trabuco as the president. Having stayed at Bradesco for so long, Luiz Carlos Trabuco Cappi has the traditions and culture of the company, and it was not that difficult to decide on appointing him. In fact, competitors once described Bradesco as the home of Luiz Carlos Trabuco Cappi.
He assumed the presidency position at a time when the level of activity was drastically going doing down. This implied that loan operations were to go down thus to have a direct impact on the profitability of the company. By staying active and applying his expertise and wisdom, Luiz Carlos Trabuco Cappi managed through this period in 2009. The financial sector was however not favorable in Brazil only in in many parts of the world. As opposed to what the founder of Bradesco said that the company should offer equal services to all its clients, Luiz Carlos Trabuco Cappi introduced an exclusive agency called Bradesco Prime which provides specialised services to high-income customers. This moves aimed at encouraging these customers to continue seeking services from them.
Among other awards and honors received by Luiz Carlos Trabuco Cappi include: insurance person of the year (2006), Title of meritorious citizen of Marilia (2009), won the Don Quixote trophy in 2009, won the award of Entrepreneur of the year in the finance category in 2015 and 2016, Forbes magazine listed him in the Top CEOs in Brazil. He also chairs several boards and a member of several more such as the strategic committee of Vale SA.
Unlike many business leaders who have excellent grades in economics, commerce or management Luiz Carlos Trabuco Cappi who is a sociopsychology graduate has vast experience in marketing, banking, insurance and general management. His prowess is visible as he rose through the ranks from a small position to the top of the organisation. He employs persistence in his career till he gets the final result.
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