Ever since JHSF Participacaoes was founded in 1972, it has continuously been expanding. Starting out from just a regional developer, it has become one of the largest and most important luxury development firms in all of Brazil. This progress has taken off at an exponential rate throughout the reign of Jose Auriemo Neto as its chief executive officer.
Under Auriemo Neto’s leadership, the firm has grown from a developer and property management firm with less than $50 million under management into a multi-billion-dollar, publicly traded company. Today, the firm is currently managing tens of millions of square feet of the most sought-after luxury real estate in the country of Brazil. It is also owner of a property portfolio that includes billions of dollars in assets under management. This makes JHSF Participacaoes not only one of the largest real estate developers in the country but also one of the largest asset management companies.
This explosive growth has taken place as a direct result of Auriemo Neto’s perspicacious vision. Auriemo Neto saw early that Brazil had tremendous potential, far greater than anything that it had already realized. Auriemo Neto believe the Brazil needed to shed the stereotypical image it had throughout much of the world as a third-world backwater that was only worth noticing for a few nice beaches along the Atlantic Ocean. Auriemo Neto went about transforming the country from an underdeveloped, poverty-stricken nation to the leader of Latin American luxury real estate and second homes for the global elite. To know more about him click here.
One example of a development that has dramatically increased the interest in a Brazilian city for the global rich and famous is the development of Parque Cidade Jardim. Located just off one of Brazil’s busiest highways, Parque Cidade Jardim is a sprawling complex of nine luxury condominium towers, four Class A office space towers and the largest luxury mall in all of Brazil. The development has millions of square feet of the most luxurious office and living space anywhere in the country. It is also one of the few places where people can currently shop at such stores as Luis Vuitton, Reebok Academy and visit a Cinemark mega-theater.
Through innovative luxury developments like these, Auriemo Neto is helping to take Brazil into the 21st century.